Government hopes Kiwis answer call of the catchline
Government hopes Kiwis answer call of the catchline11.05.06 By Simon Collins These slogans (see above) are part of a $400,000 advertising campaign being launched by the Government in Australia today aimed at luring expat Kiwis home.
The ads will run on radio, the back of buses, at train stops and on "mobilites", big illuminated posters that will be driven around on scooters at likely Kiwi gathering places such as the Hurricanes/Warratahs game in Sydney on Saturday.
There will also be an email-based "viral campaign" aimed at getting people to pass on a video clip about New Zealand or a link to the website, newzealandnow.info. The New Zealand Herald
